Sunday, 9 November 2014

How to write effective Title and Meta Description

Mata tags are HTML attributes that explains brief of web content. Mata attributes commonalty used to display preview snippet of web page in search engine result pages (SERPs). Only Mata tags are responsible to achieve target of maximum clicks. Few common Meta tags are narrating below:

What is Title Tag? – Search Engine Optimization

Title tag is habitually known as title of any document. Title tag is often use to show title of specific page either in browser tab, SERPs preview snippet or socially shared links.



HTML code – Title

<head>

<title> History of Google Algorithm Updates </title>

</head>

How to optimize title according to search engine guideline

Search engine friendly title is worthwhile to achieve peak in search engine result pages. To write search engine friendly title you must obey following guideline.

Optimize title length

Length of title should be in between 50 to 60 characters because SERPs preview snippet takes first 55 – 60 characters in SERP preview. Google has fixed 512 PX for SERPs preview snippet, if you write lengthy title - only few characters will be displayed.

Include keywords in page title

Format of title must be “Primary Keyword – Secondary Keyword | brand (company name)”

Words which probably use to search any topic are known as keyword. Try to include relevant keywords in page title but keep in mind that title must be relevant and descriptive to web page content. Your page preview snippet will get maximum clicks if you write a title masterly with efficiency which can draw a rough sketch about the content you have written in the webpage.

Avoid capitalization

Sometimes webmasters use all capital letters into title tag but I personally suggest do not use all capital letters. Capitalized characters take more pixels then small letters and preview size has fixed with 512 px. The number of displayed characters wills reduces while you use all capital letters.

Make sure – Title is unique

Search engine and searchers considers each web page as a replica of each other if every web page has same title and description. So that always writes unique and relevant title for every webpage.


Meta Description

Meta description is HTML attribute that provide concise explanation about web content in SERPs preview snippet.

HTML code

<Head>

<meta name="description" content= “concise explanation about web content”>

</head>

Optimize length of description for search engine

Recommended length by Google is 160 characters because 160 characters are enough to wrap spacing of 512px.

Include keywords in description

Search engine match keywords from Meta description to show search results. Meta description should employ keywords smartly but also write a convincing description that make searcher hard to click.

Avoid writing duplicate Meta description

Meta description of each page of WebPages must be unique. Duplicate meta description and title denotes similar web content on several web pages and use of duplicate content is strictly prohibited according to search engine guideline.

Be specific and relevant

Contemplate how you read the web crawler results pages. In case you're similar to the dominant part of Google clients, you'll examine the page as opposed to understanding it. This implies that your Meta portrayal has got to get the client's consideration and to guarantee they click on your site, not somebody else's. This isn't the spot to drift on or dive into unpredictable levels of points of interest, so recognize what your advertising message for that page is and convey it unmistakably.

Add Call to Action

Call to action is asking people to do something which results people will take action on your request. Try to add some call to action in your Meta tags like – How people do, Read more about, click to find etc.

Ask yourself

Write Meta description in different way and ask yourself, “Would you like to click with this information?” If your answer is no – rewrite again till you convince yourself with compelling discretion.

Improve Metas with structured data

To write more attractive Meta description adorns it using structured data fields. Structured data use to create rich snippets that display additional information about your brand along Meta tags such as review, site rating, address, author/publisher etc.

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