Thursday, 14 December 2017

Digital Marketing Strategy for Online Business - Business Growth Plan

Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of simple digital marketing strategies for your online business.

Digital Marketing Strategy for Online Business

1. Research Your Competition:
Research What Digital Marketing Strategy your Competition is using in your region.

2. Responsive Web Design and Development:
Make your website accessible on all devices like Android, iPhone, iPad etc.

3. Inbound Marketing: 
Be Found in Search Engines – Search Engine Optimization

4. Fresh Content is King: External Blog posts, Articles submission and Press Releases etc. 
Create Content that addresses your Target Audience Concerns

5. Onsite Blog posting:
Create a blog on your own site and start publishing content regularly, which attract an audience. 

6. Guest Blogging:
For every new blog post on our own blog, make sure we do at least one guest blog on other relevant blog, to build a relevant link to our new blog post.

7. Social Media Marketing: It is inevitable; Maintain your social media profiles
Create social media company pages, profiles and groups, and optimize them so that your company, products and solutions would be appearing in search results.

Instagram, Twitter, LinkedIn, Google Plus, Facebook, YouTube are the places where you should engage your target audience.

8. Run Email Marketing Campaign:
You can use newsletters, drip campaigns, and lead nurturing emails to make sure that your leads don't forget about your business, and see your brand as a helpful source of information.

9. Run PPC Campaign:
You may also consider running PPC campaigns to attract qualified traffic to your site.

10. Display and Remarketing Campaigns:
Get your ads to appear on useful pages like;Relevant sites, Discussion Forums, Blogs, and more.

11. Regular Site SEO Audit and Analysis:
A website SEO audit is a full analysis of everything related to your website’s level of search visibility. It gives clients an in-depth look at SEO related issues and recommended improvements to achieve greater online success.

These are the related techniques which we recommend as important for managing Digital marketing strategy effectively.

Sunday, 4 December 2016

“The Cockroach Theory” Speech by Sundar Pichai

"At a restaurant, a cockroach suddenly flew from somewhere and sat on a lady. She started screaming out of fear.With a panic-stricken face and trembling voice, she started jumping with both her hands desperately trying to get rid of the cockroach.Her reaction was contagious, as everyone in her group also got panicky.The lady finally managed to push the cockroach away but... it landed on another lady in the group.

Now, it was the turn of the other lady in the group to continue the drama. The waiter rushed forward to their rescue. In the relay of throwing, the cockroach next fell upon the waiter. The waiter stood firm, composed himself and observed the behaviour of the cockroach on his shirt. When he was confident enough, he grabbed it with his fingers and threw it out of the restaurant. Sipping my coffee and watching the amusement, the antenna of my mind picked up a few thoughts and started wondering, was the cockroach responsible for their histrionic behaviour? If so, then why was the waiter not disturbed? He handled it near to perfection, without any chaos.

It is not the cockroach, but the inability of [those two] ladies to handle the disturbance caused by the cockroach that disturbed [them].

I realised that, it is not the shouting of my father or my boss or my wife that disturbs me, but it is my inability to handle the disturbances caused by their shouting that disturbs me.

It's not the traffic jams on the road that disturbs me, but my inability to handle the disturbance caused by the traffic jam that disturbs me. More than the problem, it's my reaction to the problem that creates chaos in my life.

Lessons learnt from the story:

  • I understood, I should not react in life.
  • I should always respond.

The women reacted, whereas the waiter responded. Reactions are always instinctive whereas responses are always well thought of.

A beautiful way to understand…………LIFE.

Person who is HAPPY is not because Everything is RIGHT in his Life.. He is HAPPY because his Attitude towards Everything in his Life is Right..!! 

Saturday, 26 September 2015

How to Install Google Analytics Tracking Code in WordPress

How to install Google Analytics tracking code in WordPress website explains how to place the universal tracking code on a website built on WordPress CMS content management system.

Google Analytics tracking code video tutorial is created by explains how easily installed through inserting only a small JavaScript code (analytics.js or ga.js) in your template header file. Google Analytics provides powerful and state of the art tracking through analytics for anyone with a web presence. It's one of the most powerful digital analytics service available on internet and it's free for all website owners to use, to learn more about Google analytic visit:

You can also take a look at the way it actually works by visiting this link here: 

Allow at least 24 hours for all data to appear in your Google Analytics account after you've installed the tracking code on your WordPress website. Once you upload your web pages online and want to make sure that your tracking code is inserted properly, then you can also verify your installation by visiting this page to learn more about verifying your tracking code installation: 

For webmasters who haven't got Google Analytics account yet, then you need to create one before you can place the tracking code. You can learn how to setup an account by watching this video tutorial: 

For webmasters who developed their website using static HTML files, then you can watch this video to learn how to install Google Analytics Tracking Code for the newest Admin interface here: 

Now that your website is ready to utilize the power of enterprise level tracking, why not create your first content experiment through A/B testing Google Analytics offers you. You can watch this step by step tutorial that shows you how to conduct AB testing here:

This video has been created by rankyaseoservices for my channel visitors and subscribers:
Showing you many tips and tricks which will help your website achieve higher Google positions in organic ranking results using WordPress content management system.

Tuesday, 15 September 2015

How to optimize your Facebook fan page

1) Choose the best name for your Facebook fan page:

The most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends.

Don't be too generic either, though. Facebook's intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

2) Create a custom fan page URL:

After your fan page has 25 Likes, Facebook gives your you the ability to create a unique URL for the page, URL's are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business.

By some misalignment in the stars, you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL.

3) Use keywords in strategic locations on your fan page:

The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements.

Example of how a search engine would index your page:
SEO Title = Your fan page name
Meta Description = Fan page name + the About section of your page
H1 = Your fan page name
To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.

4) Include your phone number and address:

There are a good amount of businesses out there that don't include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.

In addition, Google places higher importance on pages with specific information like your business's phone number and address. So, pages that include this type of data can effectively increase your brand's overall SEO.

5) Backlink to your fan page on existing channels:

The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.

6) Optimize Facebook fan page status updates:

When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to "Write something..." since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.

7) SEO for Facebook Notes:

Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective way at increasing your overall SEO.
Facebook Notes gives your page the ability to create multiple "pages" underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting and have them indexed in search engines.