Pay-per-Click Advertising (also called Sponsored Search) should really be called Pay-per-Click Marketing. The concept of Pay-per-Click is deceptively simple. Advertisers create text-ads for specific keywords and keyword combinations. These ads display on the Search Engine Results Pages (SERPs) alongside the organic search results when a searcher (i.e. your prospect) types this keyword into their favorite search engine. Pay-per-Click ads can also display on sites with related content.
2.Research: Target Audience
3.Research: Keyword Research
4.Implementation: Campaign Structure
5.Implementation: Ad Copy
6.Implementation: Landing Page Development
7.Implementation: Campaign Settings
8.Optimization: Statistical Analysis
9.Optimization: Refinement
10.Optimization: Bid Management
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| Pay Per Click |
In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization.
Use the following checklist whenever launching a new campaign:
1.Research: Business Goals
2.Research: Target Audience
3.Research: Keyword Research
4.Implementation: Campaign Structure
5.Implementation: Ad Copy
6.Implementation: Landing Page Development
7.Implementation: Campaign Settings
8.Optimization: Statistical Analysis
9.Optimization: Refinement
10.Optimization: Bid Management
Finally work on targeting your ads and honing in on keywords with the most commercial value so that the traffic you do get results in revenues.
