Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing.

How to Setup a Google Analytics Account for your Business Website

Setup a Google Analytics Account for a Website

You've launched your website, however now you have to know how people are utilizing it. You have to answer essential inquiries like, what number of individuals are visiting the site every day? What topics are they searching once they arrive? How are they arriving and what amount of time they are spending? Google Analytics can answer these inquiries and numerous more with the establishment of a basic Google Analytics code.

Google Analytics is a mandatory tool for gaining in-depth insights into the manner in which website visitors have interactions with your business site. Most of the businesses employ Google Analytics for tracking statistics associated with their sites like information related to website visitors, website traffic, conversions and page views.

Creating a Google Analytics Account for your Business Website

If you don't already have any such Google Analytics account for your business website then you can  easily create a new one for free on the Google Analytics website!

Steps for Setting Up Google Analytics Account for a Website

In a just a few easy steps, you can set up a Google Analytics account and get started.

Step 1:

Go to the Google Analytics homepage - https://marketingplatform.google.com/about/analytics/

Step 2:

Sign in to Google Analytics. Create a new account, or use another active Google account login such as Gmail, Google drive or YouTube.

Step 3:

Enter your website details, such as Website name and URL.

Step 4:

Add your Google Analytics tracking code to your website header or footer section and make sure that your Google Analytics tracking code is present on each page throughout your website.

Step 5:

You can check out free is your Google Analytics is successfully set up on your business website or not through GA Checker tool - http://www.gachecker.com/

Step 6:

Now you can easily add other users also like your Website developer or SEO manager - to your Website Google Analytics account in the "User Managment" section.

Step 7:

WordPress offers free WordPress Google Analytics plugins, which automatically adds the code to the pages you select. 

Conclusion

A properly configured Google Analytics account setup allows you to obtain a thorough picture of how visitors are interacting with your website. Still If you haven’t installed Google Analytics setup on your business website or on your personal blog, get on done right now! Create a Google Analytics account, set it up immediately. Through Google Analytics setup you can easily analyze user behaviors, interests & actions to make it better informed more effective decisions about your digital marketing strategies for your business website or for your personal blog.

Digital Marketing Strategy for Online Business - Business Growth Plan

Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of simple digital marketing strategies for your online business.

Digital Marketing Strategy for Online Business

1. Research Your Competition:
Research What Digital Marketing Strategy your Competition is using in your region.

2. Responsive Web Design and Development:
Make your website accessible on all devices like Android, iPhone, iPad etc.

3. Inbound Marketing: 
Be Found in Search Engines – Search Engine Optimization

4. Fresh Content is King: External Blog posts, Articles submission and Press Releases etc. 
Create Content that addresses your Target Audience Concerns

5. Onsite Blog posting:
Create a blog on your own site and start publishing content regularly, which attract an audience. 

6. Guest Blogging:
For every new blog post on our own blog, make sure we do at least one guest blog on other relevant blog, to build a relevant link to our new blog post.

7. Social Media Marketing: It is inevitable; Maintain your social media profiles
Create social media company pages, profiles and groups, and optimize them so that your company, products and solutions would be appearing in search results.

Instagram, Twitter, LinkedIn, Google Plus, Facebook, YouTube are the places where you should engage your target audience.

8. Run Email Marketing Campaign:
You can use newsletters, drip campaigns, and lead nurturing emails to make sure that your leads don't forget about your business, and see your brand as a helpful source of information.

9. Run PPC Campaign:
You may also consider running PPC campaigns to attract qualified traffic to your site.

10. Display and Remarketing Campaigns:
Get your ads to appear on useful pages like;Relevant sites, Discussion Forums, Blogs, and more.

11. Regular Site SEO Audit and Analysis:
A website SEO audit is a full analysis of everything related to your website’s level of search visibility. It gives clients an in-depth look at SEO related issues and recommended improvements to achieve greater online success.

These are the related techniques which we recommend as important for managing Digital marketing strategy effectively.

“The Cockroach Theory” Speech by Sundar Pichai

"At a restaurant, a cockroach suddenly flew from somewhere and sat on a lady. She started screaming out of fear.With a panic-stricken face and trembling voice, she started jumping with both her hands desperately trying to get rid of the cockroach.Her reaction was contagious, as everyone in her group also got panicky.The lady finally managed to push the cockroach away but... it landed on another lady in the group.

Now, it was the turn of the other lady in the group to continue the drama. The waiter rushed forward to their rescue. In the relay of throwing, the cockroach next fell upon the waiter. The waiter stood firm, composed himself and observed the behaviour of the cockroach on his shirt. When he was confident enough, he grabbed it with his fingers and threw it out of the restaurant. Sipping my coffee and watching the amusement, the antenna of my mind picked up a few thoughts and started wondering, was the cockroach responsible for their histrionic behaviour? If so, then why was the waiter not disturbed? He handled it near to perfection, without any chaos.

It is not the cockroach, but the inability of [those two] ladies to handle the disturbance caused by the cockroach that disturbed [them].

I realised that, it is not the shouting of my father or my boss or my wife that disturbs me, but it is my inability to handle the disturbances caused by their shouting that disturbs me.

It's not the traffic jams on the road that disturbs me, but my inability to handle the disturbance caused by the traffic jam that disturbs me. More than the problem, it's my reaction to the problem that creates chaos in my life.

Lessons learnt from the story:

• I understood, I should not react in life.
• I should always respond.

The women reacted, whereas the waiter responded. Reactions are always instinctive whereas responses are always well thought of.

A beautiful way to understand…………LIFE.

Person who is HAPPY is not because Everything is RIGHT in his Life.. He is HAPPY because his Attitude towards Everything in his Life is Right..!! 

PM Modi at the launch of StartUp India programme

Prime Minister Narendra Modi at the launch of StartUp India programme.

Social Media Cheat Sheet 2015: Must-Have Image Sizes!

Searching for the ultimate social media cheat sheet?

I’ve been looking forever, and find one that’s completely correct. So I am sharing it for you all!

Facebook Business Manager Walkthrough - Hanmant Biradar (Digital Marketing Professional)

Facebook Business Manager is a FREE feature that lets you manage all of your Facebook business assets like Pages, ad accounts and apps, and let people work on them without sharing login details.

Facebook business manager walkthrough - Hanmant Biradar (Digital Marketing Professional) from Hanmant Biradar

How to Install Google Analytics Tracking Code in WordPress

How to install Google Analytics tracking code in WordPress website explains how to place the universal tracking code on a website built on WordPress CMS content management system.

Google Analytics tracking code video tutorial is created by https://goo.gl/3NrTUR explains how easily installed through inserting only a small JavaScript code (analytics.js or ga.js) in your template header file. Google Analytics provides powerful and state of the art tracking through analytics for anyone with a web presence. It's one of the most powerful digital analytics service available on internet and it's free for all website owners to use, to learn more about Google analytic visit:
https://support.google.com/analytics/...

You can also take a look at the way it actually works by visiting this link here:
https://developers.google.com/analyti... 

Allow at least 24 hours for all data to appear in your Google Analytics account after you've installed the tracking code on your WordPress website. Once you upload your web pages online and want to make sure that your tracking code is inserted properly, then you can also verify your installation by visiting this page to learn more about verifying your tracking code installation: https://support.google.com/analytics/... 

For webmasters who haven't got Google Analytics account yet, then you need to create one before you can place the tracking code. You can learn how to setup an account by watching this video tutorial:
https://youtu.be/uyrKu-yb05c 

For webmasters who developed their website using static HTML files, then you can watch this video to learn how to install Google Analytics Tracking Code for the newest Admin interface here:
https://youtu.be/qLUWUMxsDdQ 

Now that your website is ready to utilize the power of enterprise level tracking, why not create your first content experiment through A/B testing Google Analytics offers you. You can watch this step by step tutorial that shows you how to conduct AB testing here:
https://youtu.be/6CLSlx7pHNw

This video has been created by rankyaseoservices for my channel visitors and subscribers:
https://youtu.be/4a_U-0xQamk
Showing you many tips and tricks which will help your website achieve higher Google positions in organic ranking results using WordPress content management system.

How to optimize your Facebook fan page

1) Choose the best name for your Facebook fan page:

The most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends.

Don't be too generic either, though. Facebook's intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

2) Create a custom fan page URL:

After your fan page has 25 Likes, Facebook gives your you the ability to create a unique URL for the page, URL's are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business.

By some misalignment in the stars, you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL.

3) Use keywords in strategic locations on your fan page:

The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements.

Example of how a search engine would index your page:
SEO Title = Your fan page name
Meta Description = Fan page name + the About section of your page
H1 = Your fan page name
To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.

4) Include your phone number and address:

There are a good amount of businesses out there that don't include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.

In addition, Google places higher importance on pages with specific information like your business's phone number and address. So, pages that include this type of data can effectively increase your brand's overall SEO.

5) Backlink to your fan page on existing channels:

The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.

6) Optimize Facebook fan page status updates:

When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to "Write something..." since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.

7) SEO for Facebook Notes:

Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective way at increasing your overall SEO.
Facebook Notes gives your page the ability to create multiple "pages" underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting and have them indexed in search engines.

Why No One Pays Attention to Your Marketing – Whiteboard Friday

Ever mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today’s Whiteboard Friday, Rand discusses why brands become “background noise” and how you can avoid it.



Video Credit: Moz.com

The Ultimate Shortlist of Effective Social Media Tips

More advice for optimizing your social media efforts

Just getting started with social media? Read this beginner’s guide.

Want to learn how to inspire readers to respond? You’ll find this post useful.

Want to master visual marketing on social? Here you go.

I can also offer you tips for mastering LinkedIn and SlideShare.

And now, here’s 30 Effective Social Media Tactics, an infographic I hope you’ll like and share.

Master Guide: All Facebook Image Dimensions and Ad Specs [2015]

Success on Facebook has become an increasingly difficult thing — particularly for those not equipped with the proper resources. Bad design — whether of your page, posts or ads — can spell failure before you even hit “publish.”

That’s why I had this master guide of all Facebook image dimensions and ad specs put together. This is actually the third of its kind that I’ve had created. Facebook changes so quickly that I need to create a new one every year!

The 2015 version of this infographic includes the following:

• Page cover photo and profile photo dimensions
• Recommended upload sizes for all post and ad images
• Text character limits for all post and ad types
• Display specs — how it will appear — for news feed, right column and mobile

Here are the post and ad types included in the infographic:

• Clicks to Website and Website Conversions (Link Shares)
• Multiple Product
• Page Post Engagement (Photo and Text Shares)
• Video Views (Video Shares)
• Text Shares
• Page Like Ads
• App Install Ads (Mobile and Desktop)
• App Engagement Ads (Mobile and Desktop)
• Local Awareness Ads
• Events
• Offers

Courtesy of: JonLoomer.com

Best Practices To Give Your New Website A Head Start

Best Practices To Give Your New Website A Head Start

21 Off-Page SEO Strategies to Build Your Online Reputation

As we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he'll lag back in the SEO race.

Being an SEO Professional, I hereby suggest some the factors that deal with off-page SEO. I found this forum to be the best suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

Note: These things have to be done after the completion of on-page SEO. Before doing these things you must be aware of your competitors who can able build a negative reputation against your company/website.

1). Community Creation in Social Networking Sites
Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

2). Blogging
This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3). Forum Postings
Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").

4). Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

5). Directory Submission
Many people may say that directory submission is dead. As far as I'm concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.

6). Social Bookmarking
Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

6). Link Exchange
Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.

7). Link Baiting
Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

8). Cross-Linking
Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.

9). Photo Sharing
Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

10). Video Promotions
Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

11). Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

12). Local Listings & Yellow Pages
Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

13). Article Submission
Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).

14). Press Release Promotion
If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

15). Classifieds Submission
Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.

16). Social Shopping Network
If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

17). Answers
Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)

18). Document Sharing
Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

19) CSS, W3C & RSS Directories Submission
If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic.

20). Widget / Gadget Development
Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.

21). PPC Ad Campaign
When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.

Note: Always keep in mind that you have to be very careful while implementing these strategies. You should not spam or overdo it. Whatever you do, just plan and execute. Otherwise, you can see adverse effects. Source: Moz

Get Google Apps for Work

Get More Done with Google Apps for Work

• Professional Gmail at your domain name
• Online storage, calendars, video meetings & more

Gmail at your domain

Enjoy all the benefits of Gmail with a professional address at your own domain. That means 30GB of storage, shared calendars, push notifications, and so much more.

Access, edit & share your files anywhere

Google Drive lets you access all your files from any device and share them instantly with anyone, anywhere. No more sending attachments or merging different versions.

Join more than 5 million businesses that have already gone Google.

Google Apps for Work, Start FREE trial https://t.co/UTgQ8qRhzc https://t.co/fbTPwmZXhX #GoogleApps #CouponCode pic.twitter.com/j6GwLnpDdk

— Hanmant Biradar (@hgbiradar88) June 16, 2015

Get email, cloud storage, collaboration tools and other business apps with Google Apps for Work.

Start FREE trial here:- https://goo.gl/1p5al9

Use below Coupon Code for Google Apps:-

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Get started now and save... To redeem your offer:

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Free SEO Tools 2015: 15 Free SEO Tools For Digital Marketing

Today digital marketing is very challenging and competitive.

It’s everybody’s dream to get good ranking and indexing on popular search engines like Google and Bing.

In this Fast-Competitive digital marketing how can you smarter and faster with Search Engine Optimization (SEO)?

A per perfect solution is – Use of the Right tool.

Today easy to use and fast and free SEO tools are available in the market.

Here is the list of 15 Free SEO Tools For Digital Marketing :-

1. Google PageSpeed Insights

(Check the speed and usability of your site on mobile and desktop)

Just Enter your website URL and it will test loading time / performance for multiple devices like desktop and mobile. This tool also suggest you to optimise and improvement tips. Mobile results is based on User experiences / graphics & fonts sizes and loading.

More than 80+ score assumed good for a healthy / fast website, A good PageSpeed score also help to improve website indexing in Google, because as per google humming bird algorithm fast website loading will boost the google ranking.

2. Moz Local Listing Score

(Check how your local business looks online)

MOZ fetch data from various 15+ sources including Google / Foursquare / Facebook & Yahoo etc. All data create a score your business on how it looks online.

3. Google Analytics

(Complete Web stats and search insights)

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

4. Google Webmaster Tools + Bing Webmaster Tools

(Constant website analysis, alerts, and error reports)

These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.

5. Keywordtool.io

(More than 600+ keyword ideas based on a single keyword)

Enter a keyword and get huge / useful long-tail keyword results ordered alphabetically.

6. Open Site Explorer

(Comprehensive link analysis)

The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

7. Google Keyword Planner

(Know what people search for)

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

8. Google.com in an Incognito Window

(Discover auto-fill opportunities)

Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

9. Google Trends

(Changes in search volume for key terms)

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

10. QuickSprout Website Analyzer

(Full analysis of your website)

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

11. Schema Creator

(Uber-customize the way your search results appear)

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

12. SimilarWeb

(View site stats for any domain)

Use this tool to compare traffic between two websites, a helpful tool for competitor research.

13. SERPs Rank Checker

(See where your site ranks for certain terms)

You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.

14. SEO Site Checkup

(Audit and score for your website)

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

15. Find Broken Links

(Discover errors on your site)

The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

Source: SEO Solutions India

Google Algorithms: All About Google’s Major Algorithm Updates

Any search engine optimizer (SEO) will be feeling a touch tensed when heard the words “Google Algorithm Updates”.

No convincing reason to stress for any Google algorithm updates when taken off until your site includes all the fundamentals with awesome substance quality content and linkings required for a decent Search Engine Ranking Positions (SERP).

These Google algorithm updates hits the websites which does not pass the numerous ranking factors which is kept as a test case for that related algorithm.

It was said that the Algorithms and updates initially begun with a Google Dance continued after where Google declared a ToolBar page rank (TBPR).

There are several Google Algorithms and updates that have been declared from numerous years till now yet few had an incredible effect on the sites.

We should have a brief look on some essential Algorithms. These are the essential Algorithms need to known by any individual who is into search engine optimization (SEO).

Panda Algorithm:

This was termed as “Farmer Algorithm” before the name Panda was really declared by its inventor name Navneet panda. The principle point of this Algorithm is offering need to brilliant sites and demonstrates to them in top query items and limiting the locales with slender quality or copy content in the site.

This was initially reported Feb 23rd, 2011. The primary matter with this update was that it not just impact couple of WebPages with dainty or copies content, rather it considers the whole webpage as low quality website. However, in some cases it just limits just few sub areas or a new site which does not meet the positioning elements.

Penguin Algorithm:

This was reported as “WebSpam Update” on April 24, 2012 which was again called as “Penguin” calculation from later onwards. This was executed with a specific end goal to limit the Search rankings of the rundown of sites which has utilized some manipulative or black hat methods to enhance the SERP Rankings in Google and the locales which does not take after the rules of webmasters tools.

This principally effected the websites which utilizes some manufactured methods and spam connecting’s keeping in mind the end goal to develop their rankings on internet searchers. 3.1% Search Queries have been effected after this update.

Pigeon Algorithm:

Pigeon is the code name given to Google latest local search algorithm update. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search.

The changes will also effect the search results shown in Google Maps along with the Google regular search results. As of now its release in US English results and will shortly released in other languages and locations too. This update will provide the results based on the user location and the listing available in the local directory.

The purpose of Pigeon is to provide preference to local search results. This is quite useful for user and the local business. On the day of release it received mixed response from the webmasters. Some complained about the ranking being decreased where as others reported improvement in the search rankings.

As per webmasters understandings this update has location and distance as key part of search strategy. The local directory listings are getting preferences in web results. On the fluctuations Google take is that they would not details the changes in future.

HummingBird Algorithm:

This was another Search Algorithm initially declared on August 20, 2013. This fundamentally includes “Semantic Search” where it is going to consider the Meaning of each Search Query to show up the query results by catching up the Content Strategy.

The Pirate Algorithm:

This update focused on the Websites which crossed the Digital Millennium Copyrights Acts (DMCA). This was presented in August, 2012. This was acted like a filter to penalize the sites and down the locales which are involved for piracy issues. This punishes the sites which embodies numerous copyright encroachment issues.

There were still many Google updates that have been announced till now like HTTP update which intended that Google rankings will be improved with a added up security to the Website. Payday Loan Update Algorithm which targeted the “Spammy Queries”, The Link Checks Updates, the Freshness Updates and many more.

The 2015 SEO Checklist

Every time I start a new website, I typically find myself doing the same things over and over, in order to lay the foundation for solid on page-optimization, and decided to write this checklist for the ClickMinded SEO training course. Funny enough, I first learned SEO by Googling ‘seo checklist’ and applying everything I could find. Now, this page is ranking very well for the same query, ‘seo checklist’. Mind = blown.

This list covers the top 30 things you should consider when it comes to getting a new site live and into the search index.

There’s one thing I want to reiterate before you embark on your SEO checklist journey: On-page optimization is best thought about as incrementally beneficial. The big mistake people tend to make is that they find a checklist, they go through everything on it and say “Oh no! I’m missing one thing – now I can’t rank and everything is ruined!”. That’s not really the way to think about it.

If you can get everything on this list, that’s great! If you can only get most, that’s okay too. You want to make your site as SEO-friendly as possible, but in general, it’s very unlikely that you’ll be able to do all these things. That said, try your best!

The 2015 SEO Checklist

Check off items as you go along.Not all of these may apply to your situation.

 Have you setup Gmail filters for your new site, or setup a new email address? This isn’t necessary, but always makes things easier for me.
 Have you installed Google Analytics? This is not optional!
 Have you installed Google Webmaster Tools? Again, not optional.
 Have you installed Bing Webmaster Tools? Do this too.
 Using WordPress? Have you installed Google Analytics for WordPress and SEO for WordPress? These plugins will make your life 10x easier.
 Have you checked Google Webmaster Tools for 404 / 500 errors, duplicate content, missing titles and other technical errors that Google has found? Make sure to keep up with any messages Google is sending you.
 Have you used Browseo to find even more technical errors?  The most common detrimental errors people tend to make are 302 redirects that should be 301 redirects.
 Have you used Screaming Frog to find broken links, errors, and crawl problems?
 Have you used Google’s Keyword Research Tool? Be sure to consider searcher intent and difficulty, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first.
 Have you looked at competitor link profiles? This is the easiest way to get started with link building. This way, you can see what kind of anchor text they’re using, as well as how and where they’ve been getting their links. My favorite is Ahrefs – but you can also use Link Diagnosis, Open Site Explorer, and Majestic SEO.
 Have you incorporated your primary keyword (or something close) into your page URL?
 Are all of your title tags ~65 characters or less? Title tags over this will be truncated in results.
 Are all of your meta description tags ~155 characters or less? Meta description tags over this will be truncated in results.
 Have you used an H1 tag? Is your keyword in the tag? Is it before any (H2, H3, H4…) tags? Are you only using 1 H1?
 Do you have a healthy amount of search engine-accessible text on your site? My recommendation is at least 100 words, because you want to give search engines an opportunity to understand what the topic of your page is. You can still rank with less, and you don’tever want to put unnecessary text on your site, but I recommend not creating a new page unless you have roughly ~100 words worth of content.
 Did you use synonyms in your copy? Remember: synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged!
 Do your images have descriptive ALT tags and filenames? Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images. Don’t overdo it though!
 Are you linking to your internal pages in an SEO-friendly way? Are you describing the page your linking to in the anchor text, so that both users and search engines understand what it’s about? I recommendnot using anchor text in your global navigation because it can look like over-optimization. Stick to in-content links instead.
 Have you started off-page optimization and began building links? This is the hardest, most important aspect of SEO! Check out theClickMinded Link Building Strategy Guide to get started.
 Have you made sure your site isn’t creating any duplicate content? Utilize 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.
 Are you using absolute URLs in your code? Some CMS platforms give you the option. Use absolute URLs instead of relative ones.
 Have you checked your site speed with Google Page Speed Tools?
 Have you created an XML sitemap and submitted it to Google and Bing Webmaster Tools? Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin.
 Have you created a Robots.txt file and submitted it in Google and Bing Webmaster Tools?
 Have you claimed your business / website username on other major networks for reputation management reasons? Not only do you want to make sure no one else gets your account name, but you can often “own” all the results on the first page of a search for your brand if you’re a new website or company. Here is the URL structure of some of the major networks (I’ve avoided linking directly to sign up pages because they keep changing):

• http://www.twitter.com/brand-name
• http://www.facebook.com/brand-name
• http://www.yelp.com/biz/brand-name
• http://www.youtube.com/user/brand-name
• http://www.linkedin.com/in/brand-name
• http://brand-name.wordpress.com/
• http://brand-name.tumblr.com/
• http://pinterest.com/brand-name/
• http://www.hulu.com/profiles/brand-name
• http://technorati.com/people/brand-name
• http://about.me/brand-name
• http://brand-name.posterous.com/
• http://profile.typepad.com/brand-name
• http://www.squidoo.com/lensmasters/brand-name
• http://www.stumbleupon.com/stumbler/brand-name
• http://www.etsy.com/people/brand-name
• http://en.gravatar.com/brand-name
• http://www.scribd.com/brand-name
• http://brand-name.livejournal.com/
• http://brand-name.hubpages.com/
• http://www.flickr.com/photos/brand-name/
• http://photobucket.com/user/brand-name/profile/

 Is your site mobile friendly? Have you checked it on multiple browsers with BrowserStack?
 Have you setup social media accounts onFacebook, Twitter, LinkedIn and Google+?
 Have you added Authorship Markup to your site? Authorship markup search snippet images are gone, but you may still want to add it to your site. Use the Authorship Markup Walkthrough.
 Have you used the My Site Auditor Report to double-check everything once you’re live?
 Have you reviewed all of the free SEO tools at your disposal before completing this audit? If you don’t understand some of the high-level concepts, review the Beginner’s Guide to SEO.

Source: clickminded.com

Your Fundamental Onsite Audit Checklist For SEO

Before you get too deep into an SEO campaign, it’s important to run a one-time audit of your site to proactively detect and correct any issues that could interfere with your domain authority. For example, a flaw in your site architecture or an improperly structured navigation could compromise the power or visibility of your site to search engines before you even begin. Running an audit can identify those problems and give you the chance to start off on the right foot.

This audit checklist will help you look for the most important elements that affect search visibility, and correct some of the most common problems you might encounter along the way.

Ensuring Accessibility and Search Index Presence
First, you need to make sure that the pages of your site can be seen by search engine crawlers and accessed by individual users. Otherwise, you won’t rank highly, and you won’t be getting any organic search traffic.

• Check your robots.txt file. Found in your source code, this file can prevent search engine bots from crawling part, or all, of your site. Make sure it’s configured properly.
• Check for any robots meta tags. These meta tags tell crawlers whether they are allowed to view a specific page—if you see a “noindex” tag associated with the meta name “robots,” you’re essentially blocking that page from view.
• Check for 404s and broken links. First, log into Google Webmaster Tools. Here, head to “Crawl” and then “Crawl Errors.” This should generate a list of all site errors that the Google bots encounter, which you can then fix with 301 redirects or proper structuring.
• Check your XML sitemap. The XML sitemap on your site is going to serve as a map for search engine bots. It should follow proper protocols and be uploaded to your Webmaster Tools Account.
• Compare your XML sitemap to your Site Crawl. Are there any pages that appear in one and not the other? Double check these lists for consistency.
• Eliminate Flash and JavaScript. Unless absolutely necessary, your site should not include Flash or JavaScript features, which are difficult for search engines to read and index, and are sometimes incompatible with mobile devices.

Improving Onsite Authority Factors
Next, look at the smaller factors that influence whether Google sees your site as authoritative or not authoritative.

• Evaluate your site navigation. Is your site easy to navigate? How easy is it for a user to find what he/she is looking for? Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. In a related note, how many clicks does it take to get to any page on your site—the lower the better, and you can use internal linking to lower this figure.
• Measure your site speed. Use a tool like Pingdom to see how fast your site loads—the faster it loads, the better. You can improve your site speed by fixing any hosting issues, shrinking the images on your site, and clearing out any unnecessary plugins or meta information that could slow information transfers down.
• Ensure your site is secure. Though it’s only going to give you a slight ranking boost, it’s worth upgrading your site to SSL encryption.
• Fix your URLs. Each URL in your site should be short, easy to read with words instead of numbers, and inclusive of relevant keywords. Avoid any excesses here, whenever possible.
• Check for broken links. Review all your internal links to make sure they are all pointing to proper pages within your site.
• Eliminate bad redirects. 302, 307, and JavaScript redirects are inadvisable, as they don’t pass any value to the new page. Instead, use 301 redirects.
• Test for compatibility. By now, your site should be optimized for mobile and be compatible with multiple browsers. You can check for this in Webmaster Tools or manually review your page displays by experimenting on multiple devices and browsers.
• Set up Google Analytics. Double check to ensure your script is installed properly and that you’re pulling information for every page.

Improving Content Factors
Finally, you’ll want to ensure that your current onsite content is executed properly.

• Review your title tags and meta tags. Each of your titles and descriptions should be unique, with keywords relevant to your company. Your descriptions should also be catchy, in order to improve click-through rates. You can test for improper titles and descriptions by heading to Webmaster Tools under Search Appearance and HTML Improvements.
• Ensure content on every page. Each page on your site should have at least a paragraph or two of unique, indexable content.
• Review your images and multimedia content. All images on your site, as well as other forms of content, should have alt tags or meta information that presents them to Google properly.
• Check your content for quality. This is often underestimated. Is your content valuable, easy to read, and free of spelling and grammatical errors? Any violations here could compromise your site’s authority.

This checklist should get you going in the right direction when you’re initiating or rebooting an SEO campaign for your business. Just remember that while the onsite audit is a one-time process, SEO requires months of ongoing commitment to be successful. Cleaning up these onsite errors won’t immediately send you to a higher position in search engines, but it will make it easier for you to do so once you implement a long-term strategy of recurring content, offsite links, and social media activity; the three pillars of SEO.

Source: forbes.com

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