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Thursday 12 August 2021

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing.

Saturday 20 October 2018

How to Setup a Google Analytics Account for your Business Website


Setup a Google Analytics Account for a Website

You've launched your website, however now you have to know how people are utilizing it. You have to answer essential inquiries like, what number of individuals are visiting the site every day? What topics are they searching once they arrive? How are they arriving and what amount of time they are spending? Google Analytics can answer these inquiries and numerous more with the establishment of a basic Google Analytics code.



Google Analytics is a mandatory tool for gaining in-depth insights into the manner in which website visitors have interactions with your business site. Most of the businesses employ Google Analytics for tracking statistics associated with their sites like information related to website visitors, website traffic, conversions and page views.

Creating a Google Analytics Account for your Business Website
If you don't already have any such Google Analytics account for your business website then you can  easily create a new one for free on the Google Analytics website!



Steps for Setting Up Google Analytics Account for a Website
In a just a few easy steps, you can set up a Google Analytics account and get started.

Step 1:
Go to the Google Analytics homepage - https://marketingplatform.google.com/about/analytics/

Step 2:
Sign in to Google Analytics. Create a new account, or use another active Google account login such as Gmail, Google drive or YouTube.

Step 3:
Enter your website details, such as Website name and URL.

Step 4:
Add your Google Analytics tracking code to your website header or footer section and make sure that your Google Analytics tracking code is present on each page throughout your website.

Step 5:
You can check out free is your Google Analytics is successfully set up on your business website or not through GA Checker tool - http://www.gachecker.com/

Step 6:
Now you can easily add other users also like your Website developer or SEO manager - to your Website Google Analytics account in the "User Managment" section.

Step 7:
WordPress offers free WordPress Google Analytics plugins, which automatically adds the code to the pages you select. 

Conclusion
A properly configured Google Analytics account setup allows you to obtain a thorough picture of how visitors are interacting with your website. Still If you haven’t installed Google Analytics setup on your business website or on your personal blog, get on done right now! Create a Google Analytics account, set it up immediately. Through Google Analytics setup you can easily analyze user behaviors, interests & actions to make it better informed more effective decisions about your digital marketing strategies for your business website or for your personal blog.

Thursday 14 December 2017

Digital Marketing Strategy for Online Business - Business Growth Plan

Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of simple digital marketing strategies for your online business.

Digital Marketing Strategy for Online Business


1. Research Your Competition:
Research What Digital Marketing Strategy your Competition is using in your region.

2. Responsive Web Design and Development:
Make your website accessible on all devices like Android, iPhone, iPad etc.

3. Inbound Marketing: 
Be Found in Search Engines – Search Engine Optimization

4. Fresh Content is King: External Blog posts, Articles submission and Press Releases etc. 
Create Content that addresses your Target Audience Concerns

5. Onsite Blog posting:
Create a blog on your own site and start publishing content regularly, which attract an audience. 

6. Guest Blogging:
For every new blog post on our own blog, make sure we do at least one guest blog on other relevant blog, to build a relevant link to our new blog post.

7. Social Media Marketing: It is inevitable; Maintain your social media profiles
Create social media company pages, profiles and groups, and optimize them so that your company, products and solutions would be appearing in search results.

Instagram, Twitter, LinkedIn, Google Plus, Facebook, YouTube are the places where you should engage your target audience.

8. Run Email Marketing Campaign:
You can use newsletters, drip campaigns, and lead nurturing emails to make sure that your leads don't forget about your business, and see your brand as a helpful source of information.

9. Run PPC Campaign:
You may also consider running PPC campaigns to attract qualified traffic to your site.

10. Display and Remarketing Campaigns:
Get your ads to appear on useful pages like;Relevant sites, Discussion Forums, Blogs, and more.

11. Regular Site SEO Audit and Analysis:
A website SEO audit is a full analysis of everything related to your website’s level of search visibility. It gives clients an in-depth look at SEO related issues and recommended improvements to achieve greater online success.

These are the related techniques which we recommend as important for managing Digital marketing strategy effectively.


Sunday 4 December 2016

“The Cockroach Theory” Speech by Sundar Pichai

"At a restaurant, a cockroach suddenly flew from somewhere and sat on a lady. She started screaming out of fear.With a panic-stricken face and trembling voice, she started jumping with both her hands desperately trying to get rid of the cockroach.Her reaction was contagious, as everyone in her group also got panicky.The lady finally managed to push the cockroach away but... it landed on another lady in the group.



Now, it was the turn of the other lady in the group to continue the drama. The waiter rushed forward to their rescue. In the relay of throwing, the cockroach next fell upon the waiter. The waiter stood firm, composed himself and observed the behaviour of the cockroach on his shirt. When he was confident enough, he grabbed it with his fingers and threw it out of the restaurant. Sipping my coffee and watching the amusement, the antenna of my mind picked up a few thoughts and started wondering, was the cockroach responsible for their histrionic behaviour? If so, then why was the waiter not disturbed? He handled it near to perfection, without any chaos.

It is not the cockroach, but the inability of [those two] ladies to handle the disturbance caused by the cockroach that disturbed [them].

I realised that, it is not the shouting of my father or my boss or my wife that disturbs me, but it is my inability to handle the disturbances caused by their shouting that disturbs me.

It's not the traffic jams on the road that disturbs me, but my inability to handle the disturbance caused by the traffic jam that disturbs me. More than the problem, it's my reaction to the problem that creates chaos in my life.

Lessons learnt from the story:

  • I understood, I should not react in life.
  • I should always respond.

The women reacted, whereas the waiter responded. Reactions are always instinctive whereas responses are always well thought of.

A beautiful way to understand…………LIFE.

Person who is HAPPY is not because Everything is RIGHT in his Life.. He is HAPPY because his Attitude towards Everything in his Life is Right..!! 

Friday 6 November 2015

Friday 30 October 2015